DFF Initiative: To promote gender equality, gender equity, and the advancement of Womxn in entrepreneurship. Help us reach our goal so that we can continue to partner with local organizations that align with our initiatives.

Become a Brand Ambassador

Featured collection

I'm Speaking!

1 3

Did you know DFF donates 10% of all sales to an organization that aligns with our goals of equality, diversity,and kindness for all?

Fresh in my white tee...

Shop

LIMITED STOCK!!

Sexual Assault Awareness

Shop the 'NO' collection to spread awareness of sexual assault awareness in the month of April.

Why Shop Detroit's Future is Female?

DFF - The New Feminists is a Detroit-based apparel company. We’re dedicated to creating the coolest eco-friendly loungewear on the market that actually makes you look and feel good. Our unisex and eco-friendly sweaters are super comfy and offer empowering messages to inspire you.

  • Classic DFF Crew Sweater

Women are bad ass individuals. Once we harness our power no one can stop us.

Dominique Davenport

Read more